Anna Luedecking, Ph.D., Certified Coach
Leadership Coach • Organizational Development Consultant • Executive Developer
Helping executives and senior leaders accelerate transitions, elevate their presence, and build high-performing teams through evidence-based coaching grounded in behavioral psychology.
✨ Clear. Confident. Transformational.
Anna is a leadership coach and organizational development expert with more than 20 years of experience developing leaders across Fortune 500 companies, major health systems, universities, and public-sector organizations. She has coached hundreds of leaders in industries including consumer packaged goods, manufacturing, energy, retail, food service, technology, financial services, and pharmaceuticals.
Before founding Avenue Leadership Consulting, she held senior Talent Management roles at the Kellogg Company, the University of Virginia, the University of Virginia Health System, and Ascension Health. Her background includes enterprise leadership programs, high-impact team facilitation, and supporting organizations through rapid growth and complex change.
Coaching Philosophy
Anna’s coaching is grounded in behavioral psychology and focused on sustainable behavior change. She combines evidence-based methods with practical leadership experience to help clients increase influence, navigate complexity, and lead with clarity and authenticity.
Her approach is:
- Insight-Driven — building deep self-awareness
- Practical & Action-Oriented — creating measurable shifts in behavior
- Direct & Supportive — challenging leaders while championing their success
Who Anna Works With
Anna partners with:
- Executives stepping into new or expanded roles
- Senior leaders developing influence, presence, or strategic leadership
- Women leaders advancing into executive positions
- Teams seeking higher performance, cohesion, and clarity
- Organizations managing growth, transition, or large-scale change
Areas of Expertise
- Executive & Leader Transitions
- Women’s Executive Leadership
- Executive Presence & Strategic Influence
- Team Coaching & High-Performance Team Development
- Leading Change & Behavior Change
- Career Development
- 360° Assessment Debriefs
Credentials
- Ph.D. in Behavioral Psychology
- M.A. in Industrial/Organizational Psychology
- B.A. in Psychology and B.A. in Political Science
- Professional Certified Coach (PCC), International Coaching Federation
Anna is committed to helping leaders realize their full potential, lead with purpose, and build teams where people and performance thrive.
Testimonials
Utilizing the approaches, techniques, and guidance that Anna gave me, I was able to transform teams from bottom tier to top tier employee engagement within a 2 year time span.
Sarah Ferrell Souter, MPS Manager, Patient Progression
Anna provided insight into some of my most challenging issues that I needed to address as an effective leader and she then helped me to identify options that I had not thought of. I am happier and a better leader after spending time with Anna.
Mary Crandall, Ph.D., Director, Continuum Home Health Care and Home Infusion Therapy Services
Overall, working with Anna has been the single most beneficial decision I’ve made in my career. The clarity she helps create and the learnings made along the way result in many downstream successes beyond the length of the engagement
Michael Chilmaid, Performance Improvement Coach, University of Virginia Health System
Leadership coaching has helped me navigate some really tricky staffing situations with confidence and clarity. Working with Anna has reduced stress and uncertainty by providing space for focused inspection and critical thinking.
Deb Green, Manager, HIT
Outcomes reported
Improved Individual Performance
Outcomes our clients have shared:
- increased engagement and more likely to stay in leadership position
- improved business results
- more time spent on strategic work
- increased productivity
- more effective leadership
- better balance between work and personal life
Greater Team Cohesion
Our team programs have shown significant results including:
- improved performance, productivity, engagement, and customer satisfaction
- team members are speaking up more, working together more frequently, have a greater team cohesion
- increased trust, increased appreciation of each other, and more open communication
- individuals on the team are more likely to stay with the organization and feel more valued
Lasting Behavioral Change
Participants in our programs develop new behaviors that create a lasting impact. Examples include:
- requesting feedback
- providing more feedback
- better communication
- more productive team meetings
- improving relationships with direct reports
- greater ability to engage in difficult conversations
100% of those who hire us strongly agree it was worth the investment.
100% are extremely likely to recommend us to others. Read more testimonials.
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